Effective Date: January 2025

This Privacy Policy explains how Alexandria Kaye (“we,” “our,” or “us”) collects, uses, shares, and protects your information when you visit our website, sign up for workout classes, purchase merchandise, or download health and wellness resources (collectively, the “Services”). By using our Services, you agree to the practices described in this Privacy Policy.

We are committed to protecting your privacy and handling your information responsibly in accordance with California law, including the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA).

1. Information We Collect

A. Personal Information You Provide

We collect information you voluntarily provide when you interact with the Services, including:

• Contact information (name, email address, phone number)

• Account information (username, password)

• Payment information (billing address, payment method; processed securely by third-party payment processors)

• Order details (items purchased, shipping addresses)

• Class registration details (selected classes, attendance history)

• Submitted content (messages, reviews, responses to forms)

B. Automatically Collected Information

When you visit our website, we may automatically collect:

• Device information (IP address, browser type, operating system)

• Usage data (pages visited, time spent, referring URLs)

• Cookies and tracking technologies (see Section 6)

C. Sensitive Information

We do not intentionally collect sensitive personal information (such as health metrics, medical history, or biometric data). If you voluntarily provide such information, it will be handled according to this policy.

2. How We Use Your Information

We use your information to:

• Provide, maintain, and improve the Services

• Process orders, payments, and class registrations

• Send confirmations, updates, and customer support messages

• Deliver downloadable resources and digital content

• Personalize your user experience

• Protect the security of the Services

• Comply with legal obligations

We may also use your information for marketing purposes, such as newsletters or promotional offers, but only with your consent where required.

3. How We Share Information

We may share information in the following situations:

A. Service Providers

We work with trusted third-party partners to provide:

• Payment processing

• Website hosting

• Email marketing and communication

• Fulfillment and shipping

• Analytics and performance tracking

These parties may access your information only to perform services on our behalf and are required to protect it.

B. Legal Compliance and Protection

We may disclose information when required to:

• Comply with laws, regulations, or legal processes

• Protect rights, property, or safety of the brand or its users

• Prevent fraudulent or illegal activities

C. Business Transfers

If we undergo a merger, acquisition, or asset sale, user information may be transferred as part of that transaction.

We do not sell or share personal information with third parties for their own marketing purposes.

4. Your Privacy Rights (California Residents)

California residents have the following rights under the CCPA/CPRA:

• Right to Know

  Request access to the personal information we have collected about you.

• Right to Delete

  Request deletion of your personal information, subject to certain exceptions.

• Right to Correct

  Request correction of inaccurate personal information.

• Right to Opt-Out of Sharing

  You may opt out of sharing of personal information used for cross-context behavioral advertising.

• Right to Limit Use of Sensitive Information

  Although we do not intentionally collect sensitive information, you may request limits on its use.

• Right to Non-Discrimination

  You will not be treated differently for exercising your privacy rights.

To exercise your rights, email us at: [Insert Contact Email]

We will respond to verifiable requests within the timeframes required by law.

5. Data Retention

We retain personal information only as long as necessary to provide the Services, comply with legal obligations, resolve disputes, or enforce agreements. Data that is no longer required will be securely deleted or anonymized.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Enable core website functionality

• Remember your preferences

• Perform analytics to improve the site

• Support marketing and advertising (with consent where required)

You can adjust cookie settings through your browser or opt out of certain tracking technologies.

7. How We Protect Your Information

We implement industry-standard security measures, including:

• Encrypted connections (HTTPS)

• Secure payment processing through third-party providers

• Access controls and authentication protections

No method of transmission or storage is 100% secure, but we work to safeguard your information to the best of our ability.

8. Children’s Privacy

Our Services are not intended for individuals under 13. We do not knowingly collect information from children. If you believe a child has provided information, please contact us to remove it.

9. Third-Party Links

Our website may contain links to third-party sites or platforms (such as social media). We are not responsible for the privacy practices of those sites.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date. Continued use of the Services after changes indicates acceptance of the updated policy.

11. Contact Us

For questions, concerns, or privacy requests, contact:

Alexandria Kaye – Privacy Team

Email: [Insert Contact Email]

Address: [Insert Business or Mailing Address]